However, with an intuitive social media management solution, this daunting task can become easy as pie. According to Amy, Penn State Health’s social team was able to build custom reports faster and more efficiently, such that the time to build customer reports dropped by nearly 70%. They also reduced errors by 80% and troubleshooting turnaround time from 3-5 days to within an hour. Sprout’s AI tools have made a difference in how Penn State Health’s social team creates brand content. “I appreciate that Sprout gives several options when generating text. I’m sometimes pulling from this piece and adding it to another, or it just inspires a wholly separate thought and I’m writing something entirely different.

Finally, the study found evidence of synergistic effects between individual competence and commitment, which is not found at the organizational level. The data obtained by surveying 220 sales executives in the United States were analysed using regression analysis. Andersson and Wikström (2017) used case studies of three B2B companies to investigate reasons for using social media.

As such, it’s vital to keep a pulse on your strategy’s performance and be ready to pivot when necessary. This approach ensures that you’re building genuine relationships with your audience, fostering trust, and positioning your brand as a valuable resource. The diverse landscape of social media channels requires a tailored approach for each. You can respond to negative customer comments and try to regain trust. Another option is to use a content moderation platform, which is available on platforms such as Facebook and Instagram.

Link-only posts, such as blog posts, tend to get more clicks and engagements on Facebook than on X and LinkedIn. You can also run ads on the platform to enjoy its high conversion rate of 9.21%. You need to look at your metrics and budget to decide which option fits your business best. The reality is that each of the social networks is businesses themselves, and they need to monetize their audience to stay in existence. As this industry continues to mature, the ease of organic reach will continue to decrease. So if you think that social media is a “free” way to market your business, you will end up being disappointed.

Social Media Marketing: The Ultimate Guide

Without these, you can’t make accurate sales forecasts and perfect your products. Too many hashtags can annoy people and can scale back your engagement rate. To avoid that, use 2 or 3 targeted hashtags per post on your social media channels and use only relevant, high-volume hashtags you can find using hashtag generator tools. So matter what you do, have a solid social media content marketing plan in place! So, use social media content calendar tools to organize and publish all your content timely and efficiently.

Use Your Audience As Your Promoters

Use these insights to inform your own strategy and avoid a bit of your own trial-and-error. Even if all you have is a link to another social post that has inspired you, a half-baked idea, or a reminder about an important product launch, save it. Defining your content pillars likely sparked plenty of exciting content ideas — get them down before you lose them. We also uncovered that working hours (between 9 a.m. and 5 p.m.) are the best times to post on LinkedIn. People love to use X (formerly known as Twitter) to get the latest news, follow brands, participate in energized discussions, and more.

Social Media Marketing Best Practices

Having a posting schedule that reflects when your audience is online is another key factor. This means analyzing data to determine the times when your audience is most active and the best frequencies for your posts. In terms of mediators, seven sub-categories were revealed, namely audience-, brand-, comparative-, content-, influencer-, social-, and technology-related mediators (Table 9).

Let’s be real—if your content calendar only tells you what to post and when, it’s incomplete. The best social media managers use calendars to choreograph content across formats, campaigns, and buyer journeys—not just fill slots. Being “everywhere” is not a strategy—it’s a surefire way to burn out and dilute your message. In 2025, high-performing brands are mastering “platform prioritization.” That means showing up where their audience already spends time and creating content that feels native to each platform.

If you’re using Buffer, social media insights become easier and more accessible. Buffer tells you the best time to post, the best type of post, and the best frequency to post specifically for your own social media strategy. Whatever it is, your social media efforts must work in the same direction as your broader business objectives. Because as social media marketers, impacting the bottom line is crucial to prove the impact of your social media strategy and show a positive ROI. Launching a company website is the first step in digital marketing for many businesses.

Thanks to advancements in DIY and remote video production, you don’t need massive budgets to be successful. All you need is a laptop or smartphone and a few tricks of the trade, like video length best practices and editing tools. One of the best ways to stand out SMM Thai on social media is to have a distinct brand voice. Chances are you’ve seen a post from a particular brand that just feels like, well, theirs. Coming up with a content strategy might seem like a lot of legwork, but in reality, it all boils down to your goals.